YO

YouGov

International online research firmNonpartisanAAPOR Transparency Initiative
Demonstration data — not a live government record
64
Polls in Quorly
88/100
Avg transparency
2.9 pts
Historical error
2000
Founded

Election accuracy by cycle

2020
3.6pt
2022
3.1pt
2024
2.9pt

Mean absolute error in final-week election polls. Issue polls are never scored as election predictions, and one bad cycle is not a permanent penalty.

Methods
Opt-in web panel with sample matching, MRP modeling. Transparency, methodology, historical accuracy, sponsorship, and political orientation are always displayed separately — never blended into one mystery score.
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